IBM Genie

Brand & Artificial Intelligence

IBM Genie uses AI to help you brainstorm during design thinking sessions. It acts like an extra participant, generating ideas that you can print out and use on a whiteboard.

I designed the icon with two ideas in mind. First, many IBM icons either show what the product does or play with its name. Second, the name "Genie" reminded me of both "GenAI" and the classic genie, often shown as blue—just like many IBM products. The icon shows smoke coming from a lamp, hinting at a figure, which represents how IBM Genie helps you in your design sessions, like a genie granting wishes. The blue colour connects it to IBM and the idea of a genie.

I followed IBM’s App icon guidelines, which is a part of IBM’s Carbon Design System, by following the grid and also colouring in light themes, dark themes and monochromatic (both black and white)

An example of how the icon is used in the product: when you first log in and when you want to learn more about the product.

IBM Presentation Design 

Enterprise Design Thinking

(Team Essentials for AI)

IBM, Issued Oct 2023

Trustworthy AI and AI Ethics

IBM, Issued Aug 2023